Thursday, July 24, 2008

The Dark Knight Tie Ins

My daughter was eating a "Go-Gurt", yogurt in a tube, and I noticed The Dark Knight marketing on it. This extremely violent, dark movie is being marketed to kids. I don't understand it. I'm sure other kid items are being marketed as well. Most likely there are toys in the aisles of Target and Walmart. Which fastfood company will have Batman toys in their kids meals?

What will be next? Boogie Nights kids meals with a Dirk Diggler doll as a toy? I really don't like that an adult movie has toys being marketed to kids. It would be different if they exploited the "Batman" awareness to push generic Batman toys.

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