We received our electricity bill yesterday for the last month's usage and the bill was only $84. In February we decided to switch from Reliant to Amigo Energy after going to a comparison website that showed we would have saved about $80 in February when our bill was $320. Same energy, no break in service, so why not switch.
I think we don't inform ourselves or know that there are better choices. With electricity it is all coming from the same powerlines so the differences are in the types of accounts and who can charge you more. It's not like choosing between cable, dishnetwork, or directTV.
Kind of like choosing with brand of mower you want when all of the engines are Briggs and Stratton.