It wasn't long ago that I faced a dilemna, pay 75 cents for the USA Today or just 50 cents for the Dallas Morning News. I still quartered up for the USA Today. That was about 2 years ago when the Sunday paper was still $1.50 for one and $2 for 2. I stopped in yesterday to get Sunday's paper just for the coupons. Guess what? This Sunday paper didn't have the coupons this go around. I don't know if I was more mad at the $3, the no coupons, or a combination of both.
I understand readership to newspapers that you actually hold is on a sharp decline, but wont raising your price so sharply, so quickly decrease a dwindling readership base even faster?
The best deal I saw 2 years ago was at the Texas State Fair when the Dallas Morning News was giving $50 in fair vouchers away for a 13 week subscription for about the same price. I didn't see that deal this year. You know I looked for it too!